A talented user experience boffin and friend sent a link my way. It led me to a post on US-based designer James De Angelis’s blog, and a sneaky peak into James’ design process for legal services website LawPath, an Australian legal portal.
James was responsible for all aspects of the design, including logo, branding and UX / UI design.
He explains some of the key thought processes behind the design process, including simplifying the steps of the sign-up form to maximise conversions and creating a logo and brand which helped to convey LawPath as established and trustworthy.
James designed the site to be mobile-friendly, as a whopping 25% of users (at the time) were visiting on mobile devices.
The blog is well worth a look.