I’m a senior product designer, balancing craft and leadership.

Hi there, I’m Tom. For 10+ years I’ve led design projects end-to-end – from deep problem discovery to execution and delivery, across fast-moving B2C startups and enterprise B2B SaaS.

Alongside hands-on craft, I shape product direction and grow healthier design practices.

AI is now core to how I work.

Simplifying complex emissions tracking through rapid AI-assisted prototyping

B2B SaaS

Simplifying complex emissions tracking through rapid AI-assisted prototyping

B2B SaaS

Reducing cancellations by 30% with a revamp of Thriva's test results

HEALTHTECH

B2C

Reducing cancellations by 30% with a revamp of Thriva's test results

HEALTHTECH

B2C

Reducing case time from 19 to 6 days with smart operations tooling

LEGALTECH

0 → 1

Reducing case time from 19 to 6 days with smart operations tooling

LEGALTECH

0 → 1

About Me

How I work

I'm equally happy as a hands-on IC or as a design leader setting direction across teams. For more about how I work, see my user manual.

How I work

I'm equally happy as a hands-on IC or as a design leader setting direction across teams. For more about how I work, see my user manual.

My unusual background

I studied law at university and was an unhappy probate and end-of-life solicitor for 2 years. I quit, co-founded a startup, fell in love with product design and switched careers. I’ve been a product designer ever since (12+ years).